Web development landscape is not only competitive but has turned aggressive. The marketing is brimming with the competition. If you don’t keep pace with changing trends, your website will drown in the sea of 172 million websites.
Yes, you read it right!
Your website is up against 172 million active websites. What are the chances of it receiving potential traffic that converts? With rapid advancement in technology and trends, website development landscape has become volatile and to survive the websites need to adapt to the trends.
Ways to make a Web development more successful
To make your task easier, we did dig out some trends that are there to stay for 2019 and will help your website soar up:
Single Page Application
Developed on JavaScript, SPA continues to gather traction. Primarily its popularity is driven by its device independence. The scalability of the layout of the SPA is such that it fits every device size perfectly so that the developers do not have to be worried enough to design a website.
Shortening the time to market the website with reduced development time, SPA fits the current scenario of the competitive market. It delivers high performance from the speed perspective and gives website uses a single page to interact with which is easy while browsing on Mobile.
Progressive Web Apps
The success Progressive Web Apps poured on Alibaba and Flipkart turned tables. Overnight every App owner wanted to hire Web developer and switch to PWA’s, the trend continues. Started in 2015 and in 2018 it is already a full-blown revolution. Adaption was quick because PWA offers a shorter development time and are favored by users as they do not consume the precious memory of the device. As PWA’s are always operating in the latest updated state, they offer a highly secure interface to users and save them time and effort to update the App.
E-commerce
92% of American online users claim to have used an E-commerce website. E-commerce has developed into a billion dollar industry. As the E-commerce Mobile App owners are witnessing 30% higher conversion with Apps, the trends are there to stay for long.
The best part about eCommerce web development is that it allows a low barrier entry into the buzzing market where the audience is waiting to make purchases. With AI and machine learning the websites are ready to offer personalization and recommendation engines that simplify the selling and increases the revenues. If you own a Shopify web application, it is ripe time to revamp it and offer the audience a better shopping experience so that they stay.
ChatBots
2017 was the year of Chatbots and it continues to do so. Every website you visit today has a Chatbot waiting to answer your queries. No longer will the visitor have to call and wait in queues, Chatbots have answers to all the queries. What direction are chatbots taking?
The growth of Chatbots did not stop, the 2018 generation of Chatbots is intelligent, sentimental and has a voice assistant too. Powered by AI, NLP, and deep learning, Chatbots are learning from the user interaction at a speed faster than ever.
Blockchain
It took the world by surprise. While it is decentralized and immutable, it opened up floodgates of use cases for the business owners. The App owners have always been wary about the App’s data storage, with blockchain’s immutability capacity, the data like identity information and all is encrypted to a state that cannot be hacked or altered. The use cases of blockchain are being explored for future and it seems to be bright.
IoT
An IoT cannot work in silos as it is a network of connected devices. What the end user does with this connectivity of devices is bought to him at its fingertip by using an IoT App. Billions of machines and devices are expected to be connected over the Internet of Thing IoT solutions by the year 2025.
To make these devices function well together, it is a must to have an App in Mobile phones from where the user can send instructions. For example, if your home is a smart home, how do you expect the Coffee machine to switch on before you reach back from home. All this is possible only when your IoT app sends a signal to the Coffee machine.
Motion UI
The animation is the latest in trend to develop a website. It is a very light way to bring a website to life. Website owners are using GIF’s, whiteboard animations and more to catch the attention of website visitor. It is the best feature for interaction that has been witnessed till date and is there to stay for long.
To conclude
38% of the audience returns from the website without making a purchase which is catalyzed by the non-trendy layouts. The changing trends of WordPress website development may scare you off, but it is a hard fact of the ecosystem. Keeping pace with trends is the only way the website can rank up, catch attention and desired traction.
